SEO Tycoon

**Madlener** · 08-27-2006, 12:10 AM

I've found that basic press releases increase SE rankings, I assume by increasing popularity ratings. Anyone have similar findings?

**JDDunn9** · 08-27-2006, 12:26 AM

Not sure what you mean by increasing popularity ratings. If you get your press released on a number of highly respectable/trusted news sites then you will be more trusted (get more trustrank) from that, which would explain the jump in SE rankings. Google is all about trust.

**freetraff** · 08-27-2006, 02:28 PM

Press releases increase the number of backlinks. And as it backlinks you use certain keywords - as a side effect of it you increase your SERP for this keyword/keyphrase.

But don't be surprised that with some time the number of press releases indexed by Google drops. They remove the dups and the materials used in rotators also get out of the index.

Still, extra links are always good. But you have to send press releases on regular basis, otherwise it's just a one time boost.

**Dactyl** · 08-28-2006, 04:07 AM

As said by freetraff, extra links that you'll get from press releases are good, but don't expect them to do any major changes to your PR and especially for your rankings, since most PR agencies will post your links using your domain name, which is in most cases not the keyword your targeting, furthermore, those links have little to no value since most of them are posted on new pages sometimes 2 directories deep.

I would look at press releases as a good way to grab some attention, especially with a well written PR in an interesting topic!

**Madlener** · 08-30-2006, 06:43 PM

Thanks for all the suggestions.

**bgmill** · 08-30-2006, 06:55 PM

I've not seen them increase SE rankings as such but they certainly increase traffic. For example releasing a press release for a web hosting company on webhosting.info is sure to pull in some hits.