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Sites like del.icio.us who don't want Google to think they are a link farm simply insert a meta tag like this one into their pages:
meta name="robots" content="noarchive,nofollow,noindex"/
It simply states that there are a lot of outbound links on their web site, but they are making sure you don't get credit and their service stays valuable.
If you are thinking about advertising on sites and have any questions about that, check the meta tags of the site and make sure to ask the ad rep.
Goodluck!
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