If this is a unique site/service, I'd start sending emails about it to everyone who writes books or ebooks or sites about how to be an ebay seller. Also, search technorati for blogs about ebay selling, e-commerce, etc and alert them to it.
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My Please login or register to view this content. Registration is FREE is BlueHat SEO. Definetly worth a read, and will probably inspire some new project that is going to take up some of your valuable time.
Thanks guys some good suggestions, gonna try some of them.
Any more will too be appreciated
KC TAN, how do I do 2)? I don't have a blog nor do I write for a news blog.
You can write about the advantages and business opportunities for your tool and include a few link backs to your profile / actual tool in the author's resources box. These articles can then submit to popular articles directory like eZineArticles.com or other directories:
There are a lot forums and blogs geared towards selling and buying on Ebay, I would run a search for them and start posting there. If you know (or find) somebody who runs an Ebay blog, maybe you could get them to write an article for you? You might also want to Stumble it. It might not do too much at first, but maybe you could get a stumble exchange going.
You need to create as many backlinks as possible to your site. I would suggest you to be very active on forums and blogs; leave comments, have a link to your site in your signature, give unbiased testimonial on product or services in exchange for a backlink...
I've checked your site and it is an interesting concept. You should write articles about your idea. You can submit these articles to bloggers, ezine publishers that includes a link to your site. In addition, you might want to try to get other site owners to do reviews on the concept.
You might also want to start an affiliate program if you have not done so yet.
Best Luck to you!
Clickbooth N
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