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Regional vs. Global competition
Old 04-30-2007, 05:04 AM Regional vs. Global competition
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I have recently faced a tough job.
While optimizing a dating site on Google, I faced tougher competition (in UK counties) for regional keywords (at Google.co.uk) than its global counterparts. I am getting better ranks on a global platform (Google.com). This scenario is strange.

I will appreciate to know the reason from anyone around.
Also, did you face similar problems while optimizing on a competitive domain (dating, gambling, finance, travel...)?
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Old 04-30-2007, 09:07 AM
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Quote:
Originally Posted by jaidip_ishir View Post
I have recently faced a tough job.
While optimizing a dating site on Google, I faced tougher competition (in UK counties) for regional keywords (at Google.co.uk) than its global counterparts. I am getting better ranks on a global platform (Google.com). This scenario is strange.

I will appreciate to know the reason from anyone around.
Also, did you face similar problems while optimizing on a competitive domain (dating, gambling, finance, travel...)?
why not use hittail to target your already existing keywords?

this post sums it up nicely:
HitTail: HitTail's 30 Second Elevator Pitch at SES NYC 2007

Quote:
Most analytics packages overlook the most important event: when some determined visitor finds you buried several pages into search. This tells you two things:

1. There is actual traffic occurring on this term, and you CAN/ARE being found on it.
2. There are several pages of crap ahead of you which didn’t satisfy the visitor. The hit was probably coincidental, often a result of unlikely word combos from archive pages.

So the reasoning goes, if you intentionally target it, you can bring yourself from several pages in on that term to the first page.

Keep this up over time, and you will grow your search engine traffic, naturally.
It may even free you (being marketers) from reliance on Google AdWords to drive traffic.
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Old 04-30-2007, 11:34 AM
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I might be able to help you if you post or PM me the url of the site. I have an idea just from your description, but don't want to say for sure until I can look at the site.
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