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I'd say leave your content/copy alone and focus on boosting plural with backlinks. You might want to add some plurals to your copy to diversify it, but there's no need to really focus on it since the singular is 99% of the word.
From my experience, taking a little time to focus on plural backlink SEO is all that's really needed to catch the plural up with the singular. Of course, it's a little different when singular->plural goes from goose->geese.
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