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It's not "spammy" in particular, but it can look tacky, especially when the "links are optimising" mentality is involved.
A small, inobtrusive "Design by [insert name]" with only the name linked is fine, given the client is ok with it.
When it gets to "Search Engine Optimisation and Website Design [insert location] by Search Engine Specialists [insert name]" it is then getting seriously over the top.
For client sites I prefer to go with a "Site Design Profile" page and link to that page from the footer. All with the clients permission of course.
This has distinct advantages, because the profile page copy can be tailored to the audience the site is targetted to and other services can be incuded, the Graphic Designer for example.
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Chris. ->> Links are advertising NOT optimising!! <<-
A foolish consistency is the hobgoblin of little minds
Thought for today:- I SEO the only industry where all the cowboys are Indians?
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