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Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
05-12-2008, 09:28 AM
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Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 243
Name: Danny
Location: Sydney
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Hey guys,
I'm corious over something.
I've read alot online that many people think it is important to have good page rank while others think its not important. Is it important, if so what would be the best way to improve rankings?
Secondly is SEO more efficent than Pay-Per-Click campaigns? i.e/ google adwards etc or would is it better to focus more on other forms of marking such as directory submissions, affiliate marketing etc etc or is there a better way to market you site online if you have low budget to spend
Hope to here what you guys think as this is an issue many people talk about and what you guys provide here i guess will help me as well as many other people reading or wanting to know the best way to improve there sites traffic
thanks
Last edited by CircleOfLinks; 05-12-2008 at 06:10 PM..
Reason: removed mesgage entered twice
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05-12-2008, 09:37 AM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 415
Name: Chetan
Location: India
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SEO - The best in my view!
PPC - Works till you invest
Improving pagerank - Not at all helpful. PR is crap!
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05-12-2008, 10:11 AM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 19
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You need all of them. A nice combination will make miracles.
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05-12-2008, 11:50 AM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 2,389
Name: <member type="brilliant" alt="foolish">James Lewitzke</member>
Location: / public_html / Universe / Virgo_Supercluster / Local_Group / Milky_Way / Orion_Arm / Solar_System / Earth / North_America / USA / Wisconsin
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It depends on your site goals, what are you trying to achieve?
(Also, why did you post your paragraph twice?)
Anyways, read about PR here:
http://www.webmaster-talk.com/the-go...important.html
Quote:
Originally Posted by rirara
You need all of them. A nice combination will make miracles.
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All of them for what?
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05-12-2008, 02:05 PM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 507
Name: Tamar Weinberg
Location: New York
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Quote:
Originally Posted by rirara
You need all of them. A nice combination will make miracles.
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Will I see the pot of gold at the end of the rainbow?!
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05-12-2008, 02:12 PM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 415
Name: Chetan
Location: India
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Quote:
Originally Posted by tamar
Will I see the pot of gold at the end of the rainbow?!
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I bet you won't 
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05-12-2008, 03:15 PM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 128
Name: Ryan
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SEO is definitely the best as far as end result but if you are trying to get traffic to your site quickly then Pay per click and adword campaigns are a good thing to run while you are optimizing. Pagerank is not really that important; people who do not know alot about PR may view your site as more important if you have a high PR but this is not always the case. Also you can sometimes be placed higher in directories with a high PR because they sort by PR but other than that PR is useless.
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05-12-2008, 06:09 PM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 243
Name: Danny
Location: Sydney
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ok cool thanks heaps guys, I'll focus on SEO than as most of you are all saying its most important. what do you's think about myspace, youtube advertising? someone on a nother forum mentioned its a good way to bring in traffic, what do you think??
PPC is expensive is there a trick to it on how to get the most effective keywords???
Jamestl2 - sorry mate, I was also placing the post on another forum and must of accidently placed it here twice, thanks for pointing it out
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05-12-2008, 06:18 PM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 10,815
Name: Steven Bradley
Location: Boulder, Colorado
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Danny, don't think of it as better or worse. All forms of marketing (in fact all forms of everything) will have pros and cons. Try to understand what the pros and cons of each method is and then decide which method works best for you when.
For example with PPC you know you can get your ad to display prominently if you're willing to bid enough. It costs money, but you get quicker results. That might make more sense if you're testing a new business idea and want to know if people will be interested. You can buy some quick traffic and test if your idea is good by the response your page gets.
Organic traffic through SEO is great once you've gained the ranking since you're not paying per click. But if you're in a competitive market it could take a lot of time and money to get those good rankings.
The idea is that both have their advantages and both have their disadvantages. You can succeed or fail with either.
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05-13-2008, 12:00 AM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 47
Name: Chaunna Brooke
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I agree with Vangogh, sizzler, and SEOCD...
SEO is important, but may take longer for you to get a high listing in Googes natural search listings.
PPC can be expensive, but works quickly. One tip is to limit yourself. If your budget is tight, try $2 a day and when you amke the sale reinvest it and try to continue doubling your cost per day as long as you're making sales to cover it.
Also, find targeted "Buyer" keywords. Dont bid on things link "Free 'your niche' info" (its hard ot give examples, when I dontknow ur niche)
Also, PR isnt that big of a deal... yeah to some people they dont find you credible if you PR isnt high, but if your niche solves a problem for someone PR is the last thing on their mind.
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05-13-2008, 12:04 AM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 54
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for me SEO goes best with PR, you can add PPC if you have extra money
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05-13-2008, 01:28 AM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 2,389
Name: <member type="brilliant" alt="foolish">James Lewitzke</member>
Location: / public_html / Universe / Virgo_Supercluster / Local_Group / Milky_Way / Orion_Arm / Solar_System / Earth / North_America / USA / Wisconsin
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Quote:
Originally Posted by CircleOfLinks
ok cool thanks heaps guys, I'll focus on SEO than as most of you are all saying its most important. what do you's think about myspace, youtube advertising? someone on a nother forum mentioned its a good way to bring in traffic, what do you think??
PPC is expensive is there a trick to it on how to get the most effective keywords???
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As I said, it all depends on what type of site you have, and what goals you have in mind. What exactly are you working towards?
Quote:
Originally Posted by CircleOfLinks
Jamestl2 - sorry mate, I was also placing the post on another forum and must of accidently placed it here twice, thanks for pointing it out
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No problem
Quote:
Originally Posted by erikko
for me SEO goes best with PR, you can add PPC if you have extra money
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What in the world does PR have to do with SEO?
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05-13-2008, 01:31 AM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 53
Name: Ellie Katie
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SEO-is better,while it takes long time,but now Google trust on organic ranking in comparison of paid linking.Google trust 60-70% from organic ranking and 30-35% from paid linking.
PPC-If you want to get quicker result and if you have extra money to spend
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05-13-2008, 01:32 AM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 415
Name: Chetan
Location: India
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Quote:
Originally Posted by erikko
for me SEO goes best with PR, you can add PPC if you have extra money
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Do you think doing SEO on your site will get you high PR?
SEO is for getting better SERP and organic traffic. So don't make a mistake linking SEO with PR.
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05-13-2008, 09:55 AM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 243
Name: Danny
Location: Sydney
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Hey guys thanks heaps for all the feedback. I have started SEO work (im still an amature and my partneer is away, who normally takes care of the SEO and graphics) but after reading and playing around with out site we recieved a 90% seo score ranking with http://whois.domaintools.com/ is this site accurate or not. secondly i guess i'll keep playing around with SEO as everyone of you's pretty much said SEO is most important. Regarding link building is it more important to link to sites which are similar to my site? i,e web designing? or is it better to exchange links or link to sites who have a higher ranking than mine. Sorry about the questions but what better way to learn than ask. you guys have been really helpfull with the feedback. I placed this message on another forum but im recieving more detailed info here so thanks heaps....
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05-13-2008, 10:14 AM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 22
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Quote:
Originally Posted by seocd
SEO is definitely the best as far as end result but if you are trying to get traffic to your site quickly then Pay per click and adword campaigns are a good thing to run while you are optimizing. Pagerank is not really that important; people who do not know alot about PR may view your site as more important if you have a high PR but this is not always the case. Also you can sometimes be placed higher in directories with a high PR because they sort by PR but other than that PR is useless.
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I am completely agree with you. 
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05-13-2008, 02:41 PM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 42,385
Name: Chris Hirst
Location: Blackpool. UK
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Quote:
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but after reading and playing around with out site we recieved a 90% seo score ranking with http://whois.domaintools.com/ is this site accurate or not.
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No!
Quote:
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Regarding link building is it more important to link to sites which are similar to my site? i,e web designing? or is it better to exchange links or link to sites who have a higher ranking than mine.
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No and No
though no doubt there will be some muppet along shortly spouting relevant link drivel.
Link to sites you think your visitors will find useful
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A foolish consistency is the hobgoblin of little minds
Thought for today:- Is SEO the only industry where all the cowboys are Indians?
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05-13-2008, 11:45 PM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 243
Name: Danny
Location: Sydney
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ok cool. thanks heaps for the info.
Question: is there a way I can have the bots visit my site more regularly? i.e. instead of waiting for them to index my site have something which attracts them more often? Also is it important to have a site map as people have been saying it’s important to get higher rankings?
Chrishirst so i take it from your answer that i should delete that link from my favourites??? 
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05-14-2008, 03:30 AM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 42,385
Name: Chris Hirst
Location: Blackpool. UK
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Definitely!
These "tools" have one major flaw (all of them). They only "score" what the programmer thought was "important", which of course given the amount of useless speculation that abounds, is extremely likely to be way way off the mark.
The other thing that "optimising tools" do, is to focus on the Search Engine part of optimisation, rather than the Search part of it.
If it was all about the formulaic methods (10 - 15% of x, 20% of y, Hx tags etc) every page on any given SERP would be identical, whether by accident or intent. And as we all (well some of us anyway) know. They aren't.
SEO is more about making a page that "feels right" when reading it. Rather than one that reads as if it has been machine generated.
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A foolish consistency is the hobgoblin of little minds
Thought for today:- Is SEO the only industry where all the cowboys are Indians?
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05-14-2008, 06:55 PM
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Re: Whats better, SEO, PPC, Imporoving Page Rank or other marketing???
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Posts: 10,815
Name: Steven Bradley
Location: Boulder, Colorado
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I'll echo what Chris said. The other thing with some of the tools is they don't upgrade as often as SEO does. Most are still giving advice on how to optimize your meta keywords when search engines stopped paying attention to them quite some time ago.
You can use tools to collect data, but until and unless you understand what that data is telling you and what you should do with it even that has limited use.
Danny spiders visit more frequently if your site updates frequently and/or if a search engine thinks your site is important enough to visit often. One advantage to having a blog is it's usually (though doesn't have to be) updated regularly. New posts will generally send out pings to alert spiders they've updated, which brings the bots. That doesn't mean the site gets indexed right away, though.
Crawling and indexing are two different things.
Most sites won't get crawled frequently, but a site like CNN might get crawled every 15 minutes. Getting crawled more frequently won't change where your pages rank, though. The main benefit would be getting content you link to indexed quicker.
Sitemaps (html ones on your site and not the xml sitemap you submit to search engines) are good to have for both human visitors and spiders. They allow real people a backup to your navigation and they help spiders find their way quickly through your site. The links on the sitemap should be html only and you'd usually link to your sitemap from your home page or even on all pages of the site.
They don't really improve your ranking except that they could help search spiders find content easier and so get indexed easier. They also bring content closer to the root since it's only 2 clicks (home page => sitemap => web page) to get to any page on your site.
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