SEO Tycoon

**dansgalaxy** · 06-07-2008, 07:03 AM

Hello,

Okay, i plan to offer SEO services so i go through someones site and optimise it for the web / search engines and add all the kind of bits and stuff to make it better

What is expected of this kind of service? i mean i dont want to do it and have someone go o... is that it?...

**igotdreams** · 10:54 AM

Quote:

Originally Posted by dansgalaxy

Hello,

Okay, i plan to offer SEO services so i go through someones site and optimise it for the web / search engines and add all the kind of bits and stuff to make it better

What is expected of this kind of service? i mean i dont want to do it and have someone go o... is that it?...

The industry is so new that we do not really have any guidelines or standards in regards to SEO. Most clients do not know anything and may only expect what they hear from another business owner or salesman.

I would say that most would automatically think that you (no matter your level of experience or amount of service you will provide) will make them number 1 for some term. Many SEO's will take advantage of this and get them to rank for their own company name or a bunch of obscure search phrases.

For all SEO's, you should communicate with the client and agree upon what is it your going to do and then you need to make sure you deliver what you agreed upon.

If you are conducting a long term relationship, then you will need to come up with plan that will provide reports to the client on an ongoing basis. This is our process;

- research keywords & industry
- research competition (search engine competition) on each major keyword
o traffic
o link popularity
o outreach
o content
o rankings
- research client
o traffic
o link popularity
o outreach
o content
o rankings
o exposure
o PPC

Then we present a first report. This is the report that shows were they are currently. Then we go to work and every single month we report.

This gives them a history. We also compare the current month to the last month in our ranking reports. All reports contain information on the competition as well. We want to know what they are doing and if they have a tech as well, if so, we want to know who it is.

We have some other programs as well, but this is the basics.

**dansgalaxy** · 06-07-2008, 11:28 AM

O.O ok.

I knew there would be but more than i thought

lol

I was thinking more like code/seo like alt/title tightening up meta and like how to structure stuff

i guess i would need to get some kind of statement saying thats all i would be doing.

Dan

**jamestl2** · 06-08-2008, 10:31 PM

Try looking at L.N.'s guide:
http://www.webmaster-talk.com/market...alue-your.html

**VirtuosiMedia** · 06-08-2008, 11:23 PM

I would say, don't make outrageous promises and be honest and tell them your methods.

**Flying Monkeys** · 12:25 AM

I'm about to get into SEO for a big client, so I know exactly where your coming from.

Just simply don't make any promises that you can't make (at this point, your effect is all you can promise... results YOU CAN'T promise.... unless you want to be legally bound by it...)

A good guide to a contract is one I saw on SEOmoz, great article for giving a guideline for an SEO contract.

Good luck and I think we'd love to hear how your experiences go for you.

**dansgalaxy** · 06-09-2008, 11:06 AM

Thanks, all just read learning newbies thread, helpped alot

I will have to write myself up a list of everything i will do for clients seo wise and sort all that out.

i have lots to do

lol

Dan

**Learning Newbie** · 06-09-2008, 02:00 PM

SEO = Marketing. Pretty much anyone who's going to hire you (well, really, to pay you) is paying for money. That's all they want to buy. If you walk down to the closest laundry mat, or place where they paint a lady's finger nails, and ask them how much they'd pay to be #1 in Google for some keyword, probably none of them is going to be very excited. But if you ask them how much they'd pay to have 30 % more customers next month, they'll want to talk to you.

**toronto-seo** · 06-09-2008, 11:35 PM

Lower the expectations and deliver quality of work, if you dont know what you are doing then do not do it .. do not expect the client to be patient for more than few months before seeing some improvement in the traffic/ranking that justifies your cots

**chrishirst** · 06-10-2008, 05:34 AM

Become a SEO Executive and you don't need to know anything about it.

**dansgalaxy** · 06-10-2008, 07:05 AM

Quote:

Originally Posted by chrishirst

Become a SEO Executive and you don't need to know anything about it.

LOL, okay im not that noobish i know most of the theory, its mainly just getting my head sorted to do it

i think i will get some kind of self plan/guide sorted for myself and do a few freebie demos

i have my own site and also the charity one i can do and like do it all as if a paying customer, sound like a plan to you guys?

Dan

**Flying Monkeys** · 06-10-2008, 09:54 PM

I say just do it. Take a leap of faith (so to speak). if you know what 'black hat seo' is and you have a good idea on what 'white hat' is. GO FOR IT. You probably won't get any penalties along the way and if you do, you probably won't have any serious issues arise.

Work your butt off for 3-6 months and if you come up short. Let the client know 'You did your best and no results'. This might suck to be the client but as long as you made a DISCLAIMER with them (saying your not guarantee any results) then that's THEIR loss NOT YOURS (well, other than you the fact at this point, you realized you really DONT know SEO. lol)

Anyways. Just get out of the boat. It's not as bad as people say it is. They just don't want you taking their clients.

Good luck.

**dansgalaxy** · 06-11-2008, 08:10 AM

Thanks, im looking at it and it seems pretty simple just really a case of doing a bit of research to find out what keywords etc your optimising for, and then go through each page making it as SE aware as possible. and then try and get it about on some suitable directories and submit it to as many SE's as possible and in a way hope for the best.

I dont EVER plan on promiseing X amount of improvement, just say this should make a improvement on SE finding your site, no garrentee of top, 1st 2nd or even third page i will just optimise and hope for best. :-)

Any reason why that wouldnt work in theory?

Dan

**francis84** · 06-11-2008, 12:13 PM

Of course, if i am the client, i will expect that my website will be at a good position in SEs + sales + traffic.

**VirtuosiMedia** · 06-11-2008, 12:40 PM

Quote:

Originally Posted by francis84

Of course, if i am the client, i will expect that my website will be at a good position in SEs + sales + traffic.

The sales part is a good point, Dan. If you're an SEO who emphasizes conversion rates, that alone would differentiate you from probably 95% of the industry. I haven't seen too many SEO's who are interested in helping you improve your bottom line. Improving conversion rates should be something that you can promise if you work by setting up test cases for improving various pages. Do a little research on A/B split and multivariate testing. Google has a tool that allows you to test in this way. You may also want to check this site out about marketing and conversion.

**Flying Monkeys** · 06-11-2008, 07:38 PM

Quote:

If you're an SEO who emphasizes conversion rates, that alone would differentiate you from probably 95% of the industry.

Wow! I totally second that!

Dan, as you get better, you might be able to make solid claims "I'll get you on the first page". But that is after time/work tested results.

Just don't take too much time with any step. It's not as tough as you can make it. Start with this tool and then check out the inlinks from Yahoo's Site Explorer for the top 10 (from google) and network.

**northbeach23** · 06-16-2008, 06:25 AM

If Im your client I'm expecting good traffic conversion