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What are good goal rates?
Old 06-11-2008, 01:00 PM What are good goal rates?
VirtuosiMedia's Avatar
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Just curious as to what everyone considers good goal rates for a few different things related to traffic and advertising. Now, obviously, having a million unique visitors a day a good thing, but what I'm asking is what do you view as minimum goals for your sites in some of the following areas: unique visitors, new vs. returning visitors, bounce rates, click-through rates on your advertising, pages viewed per visit, and any other metric that I didn't mention but that you think is very important.

I'd also love to hear what you've done to work toward some of those goals and if you've achieved them.
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Old 06-11-2008, 02:46 PM Re: What are good goal rates?
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There is no minimum. A site goes from zero traffic to whatever, so it crosses every number eventually.

It's less important what the metrics currently are at, and more important which direction they are heading and how quickly.

Sure, in my head, I think at times "It will be great once I get to X", but as far as planning and goals and reviewing my progress, I generally just try to improve it by maybe 10% a week or so if I can (that's a high goal -- I'm actually happy with any improvement). As long as traffic and revenue are increasing, I'm happy.

The amount of traffic I have now, if that were ever a goal of mine, I would have gotten depressed and given up because it would have seemed impossible. So I would say just make your goal wherever you are at now plus 10%. Then see how fast you can get that kind of growth, then try to do it even faster in the future.

Perseverance is key.
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Old 06-19-2008, 08:23 PM Re: What are good goal rates?
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all those statistics are there to help me tweak my site to make more profit. One website could have a 2% goal conversion and make more money than another site with 10%. Its all subjective.

My advice is concentrate on your profit and make sure its going up!
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