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I primarily market through adwords, but try to stay on top of SERPS SEO. I certainly can say that standard natural SERPS SEO when applied right works for AdWords. I've been doing it for a number of years.
I have not done the inverse, which is what I suggested in my prior post other than some test pages.
I have not done any test pages lately, and G's activities are always fluid.
So take it as a reasonable, but not guaranteed strategy. At least the source of the information is G though. WordTracker doesn't get their info from Google.
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