Posts: 147
Name: Martin
Location: London, England
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Here's a simple but effective way of improving your click through rate in the search engine indexes.
Drawing attention with your titles is one of the most preached tidbits of advice going. But not many people consider the visual implications.
Sometimes, it takes more than keyword context to draw attention and we need something that just...works.
So, to take my blog, for example.
It might show up in the Google listings as:
SEO Shadow - How to get links from .edu sites.
My description goes all along here, and blah blah blah.
By replacing that with...
ø SEO Shadow - How to get links from .edu sites. ø
My description goes all along here, and blah blah blah.
It's a tiny, tiny difference - but watch as your CTR improves! The little symbols catch the eye visually and it really can help your organic search performance.
Note: Google ignores the visual symbol so you won't be harmed by it being there.
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