Quote:
Originally Posted by blogdog
Martin - I don't understand what you are saying. Do you really believe in the dark side? *gasp*
If so, I buy the argument that black hat gets results - in the short term.
But what about long term?
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I've explained this so many times, but I'll go through it again.
White Hat websites always have been, and always will be, the best websites for making money online.
What people don't seem to understand - through a combination of terrible close-mindedness and a lack of unbiased coverage in the mainstream SEO community - is that Black Hat is often the difference maker between a website that languishes in the rankings, and a competitor's website that seems untouchable at the top of Google.
Black Hat websites are useless on their own accord. But I when I build them, I don't build them to make sales. I only hope that they'll get enough Adsense clicks to cover their own costs.
The real advantage of Black Hat comes in leveraging millions upon millions of links to send power to the rest of your network. This gives me a massive advantage over my strictly White Hat competition.
If I grab a few cheap databases and put my turnkey scripts to good use, it'll only take a couple of months for me to get a million pages indexed in Google.
These pages are spread across 20 or 30 sites on one server. I don't give a **** what's on them. I don't care how accurate they are. The only thing I care about is Google sending its spiders to crawl and index my site.
So what do I have? A million pages, each with room for me to link to my Grey Hat sites.
I use my million backlinks to send an absolutely huge boost to my second-tier foundation sites. For these, I like to use Squidoo, Hub Pages and Wordpress. I'll start to promote a few extra affiliate products and soon enough, I'm ranking well for my keywords thanks to the massive competitive advantage of having a million backlinks in my pocket pointing to the sites.
So now, I have 20 or 30 Black Hat sites scraping content and using database scripts. These all pay for themselves with a couple of Google Adsense clicks here or there.
I have a tier of Grey Hat sites hosted parasite style. These draw a great amount of natural traffic from their communities - Squidoo as a fine example.
My Black Hat sites are helping the Grey Hat sites to rank well. So what do I do now?
That's right. I build a few 100% clean White Hat sites on a seperate server which I can now pay for thanks to my growing network of sites. These White Hat sites are completely detached from my other Black Hat and Grey Hat sites. They don't link to them at all.
But, of course, I can still use my Grey Hat sites to link to the White Hat money site.
While my strictly White Hat competitors scramble around using blog comments and link bait to try and increase their ranking, I have an absolutely crushing advantage in that I can leverage the power of the network I've already built.
This is a network which is only possible using Black Hat and Grey Hat SEO.
You asked me how I sustained it long term, and the answer is very easily.
I keep my goals realistic. I don't try to make money with Black Hat websites. I simply build them so that when the time comes that I want to launch a White Hat site, I don't have to spend time fluffing around for links like everybody else.
To simplify what I'm saying.
Black Hat websites -- send power to --> Grey Hat websites -- sends power to --> White Hat website.
The White Hat website enjoys the boost without ever having to compromise its integrity.
As for the "dark side". No, I don't believe this puts me on the dark side.
Black Hat SEO is fair game, as far as I'm concerned. When was the last time Google ASKED if it could come and spider your website to use for profit?
The last time I checked, Google had as much right to tell me how to design a site as Yahoo, MSN or little Jimmy and his hotscripts search engine down the road.
There is no dark side here. You're either indexed by Google or you're not.
The day Google gives a **** about my business guidelines will be the day I give a **** about theirs.
