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The "O" in "SEO" stands for Optimising.
Optimising means "making something be the best it possibly can".
ergo:
You cannot "optimise" something you do not control.
Link building is marketing and advertising (As it says in the signature) so becomes part of SEM.
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Chris. ->> Links are advertising NOT optimising!! <<-
A foolish consistency is the hobgoblin of little minds
Thought for today:- I SEO the only industry where all the cowboys are Indians?
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