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I like to create content that's specifically designed to be extremely useful to a certain target group (preferably something fairly relevant). For instance, if I'm targeting educators, I might put together a large resource page on art projects for kids or math tricks. After that, I'll gather a list of sites that might be inclined to link to it, then send them a quick e-mail suggesting that their visitors would like it and asking for a link. Seems to work pretty well and it gets high-quality links.
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