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The only tool that truly will tell you how your website is doing is your ROI..
Everything else is just so much smoke keeping you from seeing what is really important, are you achieving the goals you set for your website??
Ranking #1 for something may feel good, but if it doesn't help you reach your goal, what good is it?? You could have a PR of 7, but if you still aren't achieving your goal, what good is it?? You could have an Alexa rating of 1000, but I think you are getting my point by now..
ROI can be anything.. Sales vs expenses is pretty common (don't forget to include your labor cost, it's NOT free no matter what you think).. It can be conversion rates for people filling out a survey whose data you can resell, etc etc etc.. But in the end, the only thing that matters is, are you getting a reasonable return on your investment??
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