You DO get keywords from the URL.
Because in many cases the URL becomes the anchor text.
Whenever your URL is posted on a forum, for instance, most people aren't going to bother giving the link anchor text, they are just going to provide the URL.
So your URL *becomes* the anchor text, like this: http://playitontheweb.com/games/Super-Mario-World-game.htm
Those keywords appearing in the anchor text DO affects SERPS for those keywords, because part of the formula is how many backlinks you have where the anchor text contains the keywords the user is searching for.
If my website was just using ID numbers instead of the game name (or article name, or post name, or whatever), like this: http://www.playitontheweb.com/games/17336 (broken link btw, because my site doesn't do it like that)
Then anybody who linked without providing anchor text, like most forum postings across the net referencing your site, that anchor text would not contain keywords for the individual game/article/post and you are losing an opportunity to improve your SERPS.
Last edited by nyef; 09-13-2008 at 04:49 PM..
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