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Do you believe that people really take that much notice of the title when using the search engines to find a possible supplier/product? Do they not just click on the first few listed websites, make contact and then decide whether they want to buy from them
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It depends on your target audience. People looking for graphic designers are more likely to be internet savvy and marketing savvy so are less likely to pick the first result they see.
Make up an experimenting page that looks like a SERP, maybe even mock up some adverts. Show different titles and descriptions for the results and get colleagues and friends to pick what they would click on first. Even a small scale real world test just round the office can tell you something.
Maybe you can extend it and email a link to people, add tracking refs so you can tell who clicked what first.
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Do you believe that someone using a search engine to find a product or supplier will go to the the second page looking for the website with the most relevant title?
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They most certainly do, AND you often stand more chance of getting a click through from 1 to 5 on page 2 than being 6 to 9 on page one.
It's the "below the fold" thing where people don't even notice the scroll bar until they want to go on a page, then they seem to click on "2" or "Next" before looking at results 6 to 9.
Track your referrers for existing pages and see where your results come from, it's far more productive than rank checking and you could find that being 11 or 12 is better for the ROI than being 7 or 8.
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Chris. ->> Links are advertising NOT optimising!! <<-
A foolish consistency is the hobgoblin of little minds
Thought for today:- I SEO the only industry where all the cowboys are Indians?
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