On another thread Chris told me that a descriptive page title will mean that your website is more likely to receive click throughs and this is much better than just putting keywords in the title. I've started to experiment with this and was wondering if any other people on the forum have done this and what results they have had.
The sites I have optimised have seen large increases in traffic, click throughs and most importantly gained new business and I'm wondering whether or not to change the page titles to more descriptive ones.
What are your thoughts and experiences?
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It depends on the site, and, more specifically, on whether the site is intended to be seen by human or robot visitors. If you never want a human to look at it, it doesn't matter. Otherwise, yes, it's important.
You should get your main keyword phrase into your page title and preferably toward the front, but you still want it to be descriptive to entice a click. It's hard to imagine people looking favorably on the link that's 'Buy Widgets' over and over.
You can also use your keywords or specific phrase more than once without it being spam
Buy Blue Widgets, Red Widgets And Other Colored Widgets From XYZ.com
I think all Chris was saying in the other thread was make it so a human being reading your title isn't going to think spam. That's what the make it descriptive is all about.
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Either seems fine to me. Both read well enough. I think the word 'online' is unnecessary in the second title. The first title gets the word widgets closer to the front and uses it three times, while the second title uses both widget and widgets. That might make it less focused on either, but allow the page to rank for related phrases for both.
I can't say one is automatically better than the other. Both are likely fine, but ultimately you have to try one measure what happens, try the other and see which one works best.
If I was choosing, I'd probably go with a), but I can't say it's definitely better. Just the one I would choose.
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At the risk of this being a "me too" post (which of course i will have to report and then delete ) I agree totally with Steve, even down to the superfluous "online".
Either one would be fine.
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A foolish consistency is the hobgoblin of little minds
Thought for today:- Is SEO the only industry where all the cowboys are Indians?
I have to agree with the 2 prior posts above mine about keyword stuffing.
Most search engines hate stuffing, and will slap your site some heavy and severe penalties for stuffing keywords. This can, in turn, hurt you in the long run.
My fault for using the wrong terminology! What I should have said was that is a more descriptive page title better than simply just putting the keywords in the title eg.a) Graphic Design, Printing and Websites from an established, Bolton Advertising Agencyb) Graphic Design, Printing, Websites, Bolton, Advertising Agency
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) I agree totally with Steve, even down to the superfluous "online".
