Quote:
|
A page is better with keywords in <h1> tags than without, I'm sure you agree.
|
Actually I do and I don't.
I've played the "SEO by numbers" formula game and sometimes it works, sometimes it doesn't. Each site and each marketplace is different, the real "art of SEO" is knowing or at least being able to discern, what will work and what won't, both in the optimising and the marketing.
Sometimes judicious use of H2 & H3 might have a more pronounced effect than using H1.
Optimising a page means just one thing: Making it be the best it can be.
The term Search Engine Optimising should be reworded to Optimising for Search because IF you were going to make it be the best possible for a search engine to read and place highly for a given phrase, it would be crammed with that particular phrase, several hundred times over with a few minor and random words interspersing it, then you would have it cloaked or javascript redirected it to a page for real people to read.
If you don't know how to cloak properly, you can do exactly the same thing with hidden text, overstuffed alt attributes and a matrix of 1X1 pixels images (very simple to do with server side code) in an element.
Real people see the nice text, SEs get the rest. One site owner I did some work for has been making a living for at least 9 years doing things like the above, he has gone through several hostnames in that time and maintains several sites selling the products but it's a small price to pay for the money he makes.
No matter how you do it, you'll know you have done a good job when it makes more money than it cost.
__________________
Chris. ->>
Please login or register to view this content. Registration is FREE
<<-
A foolish consistency is the hobgoblin of little minds
Thought for today:- Is SEO the only industry where all the cowboys are Indians?
|
