SEO Tycoon

**TomSimmon** · 11-01-2008, 03:54 AM

Good product press release will help you to gain more attention and help your website to get more traffic. But how to write a good product press release? What's the difference between articles submission and press release?

**sirtokealot** · 11-01-2008, 11:20 AM

Original Source

Online press releases are meant to relay newsworthy information about a company, product, service, event, etc. They are more often than not self-serving, strategic marketing tools. This doesn’t have to be a negative connotation, as many businesspeople want to stay current on happenings within their own company, industry or to keep an eye on competitors. If your press release is hot news, i.e. you work for Mozilla and your release is entitled “FireFox 2.0 Released Today”, in addition to PR networks you may also stand a change in SMO tagging sites like Digg, Reddit and del.icio.us. If you manufacture rollerskates in Toledo, and your release is entitled “ACME Rollerskates Hires New Product Manager”, then maybe don’t bother. Skip ahead to the articles section.

Online articles can be about almost anything. If they are written well, and perceived by readers as an interesting and objective source of information, they can spread online like wildfire with a little help from our new friend social media. SMO success depends greatly on your subject’s position and article title. People love lists, and personally I have had great success positioning client-related articles with Top 10’s and the like. Don’t angle your article around the premise “Why You Should Buy Air Conditioners From Us”. Put one together called “How to Store Air Conditioners During Winter” - or better yet, “Top 10 Tips for Winter Air Conditioner Storage”.

**TomSimmon** · 11-01-2008, 08:08 PM

Thank you very much! Very useful!

**savvygrind** · 11-02-2008, 09:11 AM

There isn't too much of a difference. You can easily convert an article into a press release and vice versa. The formatting of a press release is the primary distinguisher. I wrote an article about converting articles into press releases. Check out my blog and look under the news release category.

**Tarp Guy** · 02-27-2010, 09:37 PM

The main difference between and article and a press release is that a press release needs to have a news angle - something timely. In this case, it would be the new product or service. The title and summary should include the news angle or it may get rejected by online press release sites. As far as optimizing an online press release, be sure to include a keyword in your title and summary and submit on sites that allow for anchor text backlinks in the body of the press release.

**Mike Smithfield** · 02-28-2010, 12:45 AM

When writing press releases, always include contact information, such as email address, phone numbers and your website url.

**bigcat1967** · 03-01-2010, 09:41 PM

I know that PRLog has some good examples - plus, you can look at other ppl's releases and see how they did it. It's pretty easy.

**samarg** · 03-03-2010, 03:35 AM

sirtokealot - That's really a nice explanation..

**Joe.forex** · 03-03-2010, 04:18 AM

The major difference between an article submission and Press Release is:
Press Releases are more time bound. You need to post them at the right place and the right time. Delay in posting Press Release is of no use, it's like giving an old news. Whereas Articles are informative and they are not time bound, you can read any article at any point of time.

**CPASiteSolution** · 03-04-2010, 03:43 PM

When writing a PR be sure to include all the most important info (such as product info, dates, times and location) in the first paragraph, so if someone only reads the first paragraph they get the whole jist of the PR.

**webservices4in** · 03-08-2010, 10:47 AM

If you are a good writer then write PR yourself....else search some professional people to write a press release.........Because press release writing for a particular product must have all the aspects of product and ingredients used.............with your contact info and website url with in the press release so media or customer can directly interact with you to buy your product.............

Article submission and Press release submissions are two different things....article have lots of rules like product promotion is not allowed.....while in press release you may have your contact info, phone number, email and website........so local and global buyers can reach you.

Many article directories not allowed your website link in article body...and you can have links only from author bio........

Quote:

Originally Posted by TomSimmon

Good product press release will help you to gain more attention and help your website to get more traffic. But how to write a good product press release? What's the difference between articles submission and press release?

**rachelborneo** · 03-08-2010, 10:51 AM

Quote:

Originally Posted by TomSimmon

Good product press release will help you to gain more attention and help your website to get more traffic. But how to write a good product press release? What's the difference between articles submission and press release?

press release must direct to the point, answers the what, when, where, how.

**janestewart** · 03-11-2010, 12:47 AM

A well written press release will get you a lot of free publicity.
You can use the following press release template to format your press release.
Company Logo
Contact Information Date of Press Release
Main Headline
Body Of Press Release

Refer this link to know how to write a press release. I think it will be helpful for the newbies..

http://www.wikihow.com/Write-a-Press-Release

**Fadrick** · 03-11-2010, 01:19 AM

Article can be used to express your thoughts freely. For example you can write an article about your pet or you can write an article about pets. But press release is mainly to spread a news. You can write a press release about a your pet if it has something news worthy for readers or newspaper agencies.

Generally press releases are written from third person, but article can be written from any form.

I hope this helps.

**Sierra Charlie** · 03-12-2010, 02:55 AM

A press release is where you have to concentrate on giving the most important information in as quickly and in as less number of words as possible.

If you haven't tried it before, try it now. Inverted Pyramid Model of Content Presentation. all news papers employ this. Pretty simple when you look at it. But can take time to master the skills to do a proper IPM.

invertedpyramidgif.gif

**David101** · 03-12-2010, 03:09 AM

press release is use in promoting your site by informing the users about your products article is just giving information and users should learn something new from your article.

**ugoodibetter** · 04-18-2010, 11:14 PM

Hi, here are some tips for press release:

Write for members of the media and not for your reader.

Don't try to come up with cute and clever titles for your press release.

Try to send your press releases out so that it gets submitted into Google news in the morning, rather than the evening.

**udtek1** · 04-19-2010, 02:31 AM

This is a good idea to improve traffic. You'd better do article submission.

**chinavally** · 04-19-2010, 03:53 AM

ttanks.good news.

**naykantana** · 04-20-2010, 02:28 AM

Thank you very much! Very useful!