Quote:
Originally Posted by JackMan
chris, why would you say that?  of course you can get people to bookmark your stuff - just write good enough unique content and if you're using wordpress (or joomla, or similar) you can easily add modules/plugins that make submitting your stuff to these sites super easy... |
You certainly can, BUT none of that is "optimising"
Everything you do on a site that is outside your control is advertising and/or promotion. Writing stuff for a blog that you run, isn't optimising the site that you link it to. It's optimising the blog and promoting the target site.
Submitting to directories - Advertising
Link begging - Advertising (in theory)
Blog comment spamming - well nothing really useful.
Posting "I agree" & "Cool site" in forums - Spamming.
Making a well thought out contribution to a somebody else's blog - Optimising on
THEIR site & Promoting your own.
Making a contributory post in a forum (related or not) - Promotion.
Writing a
decent, original article that relates to YOUR site and the services you provide or the products you sell - Promotion
Press Release when you have something important to announce (NOT just the fact your site has got a new page) - Promotion.
Optimising
MEANS making something be the best it can. If you don't control it, how can you do that?
You may be able to optimise the little bit of text where your link is BUT the link is
advertising your sites presence and what you offer the prospect. At the end of the day everything comes down to conversions. You want your advert whatever form it may take, to convert to a click to your pages, where you have optimised the landing page to convert to whatever your intended goal is.
Quote:
Originally Posted by JackMan
but then again - if you're a "business", not an entertainment or news site, it's pretty hard to get people to bookmark you. blog content etc. funny stuff is easier.
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Precisely! And this is why "Social Media Marketing" is excellent for the right type of site, but a total waste of time and effort for the average commercial site that sells the same stuff as 100,000 others. With that, you have to find something that can give you an edge, your Unique Selling Proposition (USP).
It is a different scenario if you run a site that specialises in something. THIS is where the "related links" is important, not for search engines, but for
people.
Sell skiing gear etc? Go find a winter sports forum or "social group" and
be useful and be open about why you are there, Moderators already know that "I found this on the computer" means a self promo spammy link drop.
There is no secret to this stuff, it's just common sense. You are a real person, look at it from the POV that YOU are looking for something, how would YOU behave when you come across your own site.
Don't be anal about it because it's your "baby", treat it with the same contempt you normally reserve for your competitors pathetic efforts.
