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Wow, not sure how I missed this thread... I can’t believe how heated it’s got.
Firstly, whilst Chris can sometimes be a bit blunt and to the point, he has made some valid points here it’s just that the million dollar man and co, chooses to ignore them – your choice.
The fact is that over the years many established webmasters have lost count over the number of self appointed seo gurus that frequent this and other forums claiming to be experts.
Steve,
Without trying to sound patronising, good web mastering over time is one big learning curve. Sure you can tweak, fiddle and mess around with page layout and links to and from your site to try and “game” Google into providing more traffic for now to a site than it perhaps deserves, but this is and always will be short term. One day you will wake up from this and the penny will drop that its all about providing quality content for your users not search engines.
I can tell you openly that there was a time I was just like you, chasing the ace, watching every minor shift of the Google algorithm, listening to videos from the likes of matt cutts, feeling sick if the algo moved against a positioning and jumping for joy when it all came to plan but... I can tell you that there is nothing sweater than producing really good content that users, not search engines, value. It really does always stand the test of time, it’s a cliché but it’s true.
If you fail to build quality you have no long levity, search engine algorithms change, user experience may play a greater part of ranking in the future, heck something better than Google may come along, but in all, a poor quality site that ranks well is of no use to anyone, a pig is a pig no matter what dress you put it in.
In time I believe that you will learn this and rather than running around professing to be another seo guru you will turn up here and say “you know what, I now realise that Google is in the business of selling advertising and looking after its own interests, I’m now looking after my own interests and have been putting together some great content for my site visitors” – when that day comes you will have become an experienced webmaster.
Rich
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