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Is it possible to find a thread, or produce a thread, defining the term seo properly, ideally with the assistance of Chris, because whilst I have come to sort of get the difference between SEO and advertising, and I have begun to think that SEO PROBABLY includes:
keyword management (ensuring words on pages are ideally suited to reaching their audience, mainstream word choices, and richness in use of such terms, but not to the point of meaningless spam even being at a 1% level)
placement and submission of the site - i.e. networking your site across the web - which is a web - so finding every legitimate way to lay links back to your site in reasonable and suitable places, whether by your own doing or, preferably, due to the desire on the part of the owner of such a place to put a link to you
proper linking on pages (making it easy for a robot to navigate all the pages on your site and FIND all the keywords - eg not just proper linking and sitemaps but even due attention to the side-effects of things like frames pages or flash embeddings and other situations where a page or site's word-matter is locked out of the robot's reach at the point of defining the page)
even things (site pro's articles have led me to believe) like putting branding in the signature of emails (and forum posts) leaving a trail of your presence everywhere you can... but I guess this is where Mr Hirst's definition may create a dividing line, since advertising and branding are necessarily a bigger field than search engine optimisation and the latter could be used within the former, not vice-versa... which means it's all about intent, not content. Nice little game of words that. And isn't it all just games of words, with banning for gamesmanship, gibberish or failure.
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