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Not really, having different anchor text in site navigation leading to the same pages is more likely to confuse visitors.
In your main navigation using the most descriptive phrase works well, which may or may not be what is deemed to be the most competitive, but having got them to your site, then getting them to where they need to be to secure a conversion is the priority for a commercial site. The phrase they used to find the page may or may not be exactly what they are looking for. I've seen it many times when tracking a purchase. The buyer has landed on one page then clicked to another page and bought something similar (the site sold watches BTW) Same make, but different model.
However, it's another thing where your own testing is vital, rather than relying on anecdotal "evidence" or someone's "theory". Your site and the visitor behaviour may be totally different to anyone else's.
On HTML sitemaps it's worth plugging in a couple of keyphrases to the anchor text, and if you have category listings (sitemap style) with a text snippet, linking to the page in the snippet using a couple of the phrases can be a help in getting pages found.
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Chris. ->> Links are advertising NOT optimising!! <<-
A foolish consistency is the hobgoblin of little minds
Thought for today:- I SEO the only industry where all the cowboys are Indians?
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