You must have the Alexa toolbar installed in order to start being ranked by Alexa.
Nope! YOU don't have to, but your visitors do.
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Chris. ->> Links are advertising NOT optimising!! <<-
A foolish consistency is the hobgoblin of little minds
Thought for today:- I SEO the only industry where all the cowboys are Indians?
If you are looking for traffic for your site than it is very helpful to focus on alexa rank of site. Alexa rank is mainly focusing on traffic of site. If you have good traffic for your site it means your alexa rank is also good. Currently Google alexa rank is 1. Means it has maximum no. of traffic from all other site.
