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My advice would be to stick to more targeted phrases. "Gifts" might not be bad to use but it is extremely broad in scope and I am certain that the market competition over that word is high.
Try looking for more niche keywords to use as well that drive a more targeted customer to your product as they will be more likely to buy, imo...
Like if you have particular products of interest that people would search for by name, include those ( example- "Precious moments gift"). But "gifts" isn't going be a word i would use to search. For instance, I might plug in "mothers day gifts", "mothers day gift delivery", "antique gift clock", "baby shower gift". I think you get the point of where I am going with targeted keywords.
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