SEO Tycoon

**dineshacc** · 08-17-2009, 04:20 AM

In google search, my site url came in first page because of SEO. But very importantly incoming lead is very less. My understanding from this is people are searching for different set of keywords. So what should be the next step from here to increase the lead count/leverage the first page result.

We are planning to run an adword campaign with generic keywords which is not currently resulting in first page of google. Is this the right way???

**chrishirst** · 08-17-2009, 05:00 AM

Proof why chasing "rankings" is a futile affair!

"Generic keywords" will only result in useless traffic and wasted money on PPC/adwords clicks.

"Know your audience" is the first rule of marketing. Do some keyword research and find what REAL people who are looking for your products/services use when researching.
Study your site logs to find words/phrases that your pages get found and convert for and capitalise on those.

THIS is REAL SEO/SEM not the timewasting link begging that so many consider to be the height of SEO expertise.

**edgray** · 08-17-2009, 07:00 AM

The best thing to do is use a tool such as Google's own keyword suggestion tool and find keywords / phrases with higher search volumes. Then search for these in Google and find which ones a less competitive. Then target these keywords/phrases.

Also, look at your meta description - this is your opening sales pitch. Make it short and punchy and maybe think about adding a call to action in there.

Finally, look at your page stats, if your bounce rate is over 50%, you need to think about redesigning it or rewording the text.

Remember - SEO/SEM efforts should be constantly evolving - if something's working, keep your focus on that, if it's not, drop it and try something else.