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ee14: Yes, but time is one of the biggest factors at least from my experience, especially with very competitive terms. This would make sense as from edgray 's comment it seems out of date. So probably as chris said, they are doing old techniques, spammy stuff to promote people sites. Their site has probably been around since when these tactics did work.
Just learn it yourself. 99% of SEO is learning not to worry about SEO.
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Cheers, John Irving: My Blog
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