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If I may say something here, I think overly focusing on SEO is actually a trap in and of itself. I've kinda learned this over time.
The reason it's a trap is because you stop looking for ways to provide value to people with your product/site and you start looking for ways to optimize and SEO your website.
But... it's... an... endless... treadmill.
There are only so many ways you can insert keywords and SEO things.
To work at Google's/Yahoo's/Bing's side, all you have to do, the only thing that has to be done is to give the Internet the best **** website on YOUR subject.
SEO is important, but not 100%.
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