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Relevant links are apparently the best, however, I have seen little evidence that this is actually the case.
You have to ask yourself - what is relevant and how would Google tell if it was. This is a blog post I wrote on my company blog (I wont link to it here out of courtesy to the forum owners):
One question we are asked a lot, is should I only link to and request links from relevant sites.
Our answer is emphatically NO.
Of course people will say that non-relevant inbound links are a waste of time, mostly however those people are SEO’s who make a living from linkbuilding and who will happily take your money once you run out of idea’s to only otain relevant links. And Google will happily back them up as it creates a climate of fear which keeps people in line.
In a recent article by Eric Ward, a so called “link building authority”, he mentioned the distribution of the link building process as the following:
10% of the process is about marketing.
40% is about persistence.
20% is about relevance.
20% Is public relations
and the rest is common sense.
Matt Cutts, the high-profile Google engineer, described Eric Ward as “one that follows the most correct approach to link building.”
So there you have it. Relevancy makes up around 20% of the equation, straight from the horses mouth.
Still not convinced? Ok, ask yourself, if CNN.com releases a story that is linked back to thousands of times, how many of those links are from “relevant” sites. Does CNN get penalized?
How about if you run an outsource call centre, and your diverse portfolio of clients are linking back to you from their sites. Would you get a penalty for getting a link from the baby clothing company you take sales calls for?
Of course not!
Reciprocal links are
FAR more dangerous, even if they are “on topic”. Because not only can the other party pull the link at any time and get a free one way link from you, but you are also losing powerful PR “linkjuice” because it is flowing from your site. In addition Google does not like reciprocal linking because it shows that the link is not natural but arranged, so may devalue the link., and by doing a reciprocal link you are basically saying to Google “hey look we are linking to each other even though we know you hate links that are obviously arranged”.
As a final point, when setting up IBL Builder we did a test. We set up a small website and then built ONLY non-relevant links to it.
And guess what.
Within 3 months the site was on page one of Google for a search term with a monthly volume of 50,000 searches. So relevance is preferable, but if you believe the lies about ONLY building relevant one way links, you are only hurting yourself.
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Finally, ask yourself this:
1. If non-relevant links were not worth building, why do so many sites rank well with what appears to be totally random links pointing at their sites (if you have ever done competitor investigation you will know what I mean).
2. If excessive non-relevant inbound links hurt your site, why is everyone not building links to the sites above them in the google SERP's?
Last edited by thefandango; 10-05-2009 at 06:51 AM..
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