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Here are some of the factors you need to consider with regards to Search Engine Optimization (SEO):
On-Page Optimization - it deals with the proper use of title tags, meta tags, alt attributes (use when describing images), keywords, description, robots.txt and sitemap.
Off-Page Optimization - it deals with building links (article submission, blog commenting, forum posting, classified ads, social bookmarking and networking, press release and online groups).
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