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Very difficult market to tackle, online job searches are already huge. I'm afraid Chris is right mate, it's gonna take money to get a project like that off the ground.
Perhaps you could try and find a niche within the online job search world and focus on just that instead? It would be much easier to rank well for in search engines simply by providing a decent semi-unique service and optimizing for specific keywords. This way your promotion and advertising costs would go down as your competition wouldn't be so fierce.
Just a thought...
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