Posts: 4,264
Name: Sugarcane Gray
Location: Hell, Southern Spain
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A blog is definitely a good way to attract traffic as they have regularly updated content, but don't expect just having a blog to improve your rankings. Blogs take time to build, populate and promote, though the good thing about them is that there are tons of tools to help promote your blog, lots of places to bookmark them and share your info. Be prepared for some work though, blogs don't make themselves.
In answer to your question, I've seen people making "static" blogs from HTML with no blog engine driving them. This can work, but it increases your workload and doesn't allow the same functionality - you'd have to manually sort things into categories, create tag clouds and so forth, not to mention not being able to have an RSS feed.
I'd go for a WordPress blog - simple to use, loads of great templates available and millions of plug ins to help you make your blog a good one.
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