Posts: 3,985
Name: Abel Mohler
Location: Asheville, North Carolina USA
|
I have some clients that insist on putting a blog on all of their sites, because this is supposed to be a way of reinforcing rankings. Although it is hard for me to object, after all it is more work for me, and I like building them, I find myself pushing them harder to make the blog more of a regular part of the site, so that it operates as more than just a content-heap.
I'll take a slight difference with Chris, because I think it makes sense that search engines would see the factor of content being updated as a positive thing when it comes to sections of a site that have the same topic as that content which is being regularly posted. This is very difficult to prove of course, and is only speculation, but I think regularly updated content is a sign of a quality site, if it is handled correctly.
Let's say you have a "normal" home page. This home page has an introductory paragraph, and it has a main heading and title telling you what the site is about. This content remains pretty much the same, though it may be tweaked now and again to refine what it is you are saying.
Now, let's say you also decide to build a blog for the site. You put it in a directory, /articles/. You start writing away. This blog becomes its own section in your site, and really it is like its own site. The only way it is linked to from the rest of the site is in the /articles/ link in your navigation, so it really isn't contributing much to what the rest of your site is doing.
Instead of just having one section of your site that is the blog, what if you took the last few articles and displayed the heading and synopsis on your home page, while also linking directly to the articles? You could do this under your main content that already exists, so it wouldn't drastically change that content you've been refining for so long. More inner linking between sections will naturally make your site more usable and better for users anyway, as long as you're writing high quality content. If you're really crafty, you could make it so that only articles with certain tags or topics appear on certain pages.
Like Chris says though, everything is a web page no matter what. The blog is just a tool that makes publishing HTML easier.
Last edited by wayfarer07; 03-01-2010 at 08:24 PM..
|
