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Serious SEO/Internet Marketing Business Questions
Old 02-17-2010, 04:31 PM Serious SEO/Internet Marketing Business Questions
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Name: Jack Cascio
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To make a long story short, I have a friend who is VERY VERY good at online marketing/seo/web designing/social media. Pretty much an all around online marketing genius. He is still in college, and works as an online marketing director at the same time.

He is graduating in May, and has been talking about getting involved with my company. I would LOVE to have him jump ship, I just am confused as to how to pay someone for doing this...

My company briefly:
Formed an LLC a year ago
I train athletes to becomes faster/stronger within their sport
Zero Employees
Have paid for help (independent contracting type stuff)
I am starting to sell training DVD's online and my first product is coming out soon.

Any ideas as to how I can incorporate someone like him? I feel he can be a huge asset, it's just i don't want to give up too much.

% of sales?
Base Salary? (prefer not)
Hourly
Commision with small hourly?
As needed?

Let me know what you think. Thanks a lot!!
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Old 02-17-2010, 04:48 PM Re: Serious SEO/Internet Marketing Business Questions
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Name: Osagie Irowa
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If you already have a marketing budget and believe he will deliver, then provide him with a nice base pay plus commission on sales through his online efforts. Or, simply provide a really high commission only payout of say 60%.

It really would depend if your leads are mainly through organic search.
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Old 02-17-2010, 05:09 PM Re: Serious SEO/Internet Marketing Business Questions
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Whatever you end up doing, write everything out in a contract - The payment details and the exact responsibilities he'll have. It will save the both of you serious stress as time goes on because neither of you are making assumptions. Many a friendship has been ruined because of a lack of a contract when the two friends entered business together.

I think that you need to figure out first what you want - a partner, an employee, or a contractor. A partner means that they also have say in the direction of the business and share in the ownership. An employee will come with additional responsibilities like worker's comp, health insurance, retirement savings, etc, but you also have use of their full services. A contractor means that they should have other clients as well, but you're not on the hook for benefits.

Once you figure out what you want out of the relationship, it can help eliminate some of the payment options. From there, you need to do a cost/benefit analysis based on what you will earn with his services. Make sure that you're still making a profit. How much of a profit you're comfortable making determines the ceiling for how much you should pay him. After that, negotiate.
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Old 02-21-2010, 04:00 PM Re: Serious SEO/Internet Marketing Business Questions
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I would like to have a person like that on my team - but I wouldn't be able to afford his salary!

I did hire my wife though - works for free...though she controls the checking account! (I think I'm losing out on this deal)
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Old 02-21-2010, 04:05 PM Re: Serious SEO/Internet Marketing Business Questions
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though she controls the checking account! (I think I'm losing out on this deal)
And why should you be any different
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Old 02-21-2010, 10:51 PM Re: Serious SEO/Internet Marketing Business Questions
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you can ask him whats his rate and see it could work, if not try to ask him to lessen his rate.
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Old 02-23-2010, 02:39 AM Re: Serious SEO/Internet Marketing Business Questions
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I think SEO and Internet Marketing Business is have have a mutually beneficial relationship...
With SEO and Internet Marketing Business is can increase traffic and PR ...it also more easy to do promotion ...

Thanks
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Old 05-24-2010, 04:10 AM Re: Serious SEO/Internet Marketing Business Questions
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Thanks for the info!
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Old 05-24-2010, 02:32 PM Re: Serious SEO/Internet Marketing Business Questions
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Depends how vital the online component of the business would be. Honestly, if you can't pay the prevailing wage you should offer part ownership based on results.
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