SEO Tycoon

**karltalbot** · 09:44 AM

Hi there,

Basically I have a small software website 'kdtsoft.com' and my main product, KDT Recover Product Key, is my most sucessful programme.

However, during April sales have plummeted pretty dramatically along with website traffic.

I can only conclude that the downturn is due to my Google ranking. Usually by typing in the phrase 'recover product key' a direct link to my website is featured on the first page of Google. However this is no longer the case and my website isnt shown until the 2nd page.

There are however, plenty of third-party websites linking to my website on the first page, but there still isn't a direct link to my website until the 2nd page.

Since founding my website, I have not done much if any SEO. I just wondered if someone with a bit more knowledge than me could look at the website, especially the page http://www.kdtsoft.com/product-key-eng.php, and tell me whether or not they see much room for improvement?

Any suggestions would be really appriciated.

Many Thanks

**chrishirst** · 04-27-2010, 12:04 PM

Quote:

There are however, plenty of third-party websites linking to my website on the first page, but there still isn't a direct link to my website until the 2nd page.

Quite simple, the "other sites" are more "important" than yours and you need to do some promotion.

What other phrases bring traffic? because chasing a single phrase is a mugs game and will mean that your business is alway vulnerable to the vagaries of search engines.

How much traffic and sales is due to direct visits?

**karltalbot** · 12:29 PM

Thank you for your reply. What promotion techniques would you suggest? I am thinking about re-submitting my software PAD file to various websites.

What about the sites 'meta tags' etc. Do you think they are currently ok?

kdt 39.1 % site blocker 7.7 % kdt recover product key 7.3 % kdt site blocker 6.9 % kdt soft 2.8 % kdtsoft 1.2 % kdt recover 1.2 % how to change your product key norton 0.8 % kdt soft. recover product key 0.8 % recover norton product key 0.8 % other phrases 31%

Is my top keyword searches according to 'awstats'. In regards to my traffic, from being very steady for 2 years, it has almost halved in the month of April.

Many Thanks again for any replies.

edit- Just to add. All sales are done via my website.

**chrishirst** · 04-27-2010, 12:31 PM

Quote:

other phrases 31%

That's where to start! those "other phrase" are more likely to convert.

What phrases are "top" at converting (don't publish them here BTW)

You need to analyse all that valuable information and aim your promotional efforts along those paths.

Personally I'd put "PAD" site pretty low on the agenda, but that will depend on whether your site gets any converting traffic from them

It's pointless discussing "meta tags" as they are of little use.

What about traffic and sales from sources other than search engines?

**lynxus** · 04-27-2010, 12:32 PM

If i search for "recover product key" your site is on teh first page also at the bottom is a youtube link saying
How to Recover a Windows Product Key for Windows using 'KDT Soft. Recover Product Key' NOTE: Works with all versions of Windows and Office ...

Your page / links to you appear twice!

I honestly cant see how you could be MORE on the front page..

But then again google do tailor results for each person now. So while your on front page for me, you could be page 8000 for the next guy.

**karltalbot** · 04-27-2010, 02:48 PM

Quote:

Originally Posted by chrishirst

That's where to start! those "other phrase" are more likely to convert.

What phrases are "top" at converting (don't publish them here BTW)

You need to analyse all that valuable information and aim your promotional efforts along those paths.

Personally I'd put "PAD" site pretty low on the agenda, but that will depend on whether your site gets any converting traffic from them

It's pointless discussing "meta tags" as they are of little use.

What about traffic and sales from sources other than search engines?

Hi Chris, thanks again for your reply.

I will take into consideration your point about focusing on the 'top phrases.' There are quite a number in that list so I am hoping to look into them in further detail.

Thank you for being honest about 'meta tags.' Having no knowledge of SEO, I innitially thought that they were very important.

The only place customers can buy my products from is direct from my website. All other methods via third-party sites are not worth it considering the fees and low-cost of my software in the first place. Third-party websites that list my software are very useful however, as they basically allow users to download trial/demo versions of my software, where they are directed to my website if they would like to purchase a full version.

Quote:

Originally Posted by lynxus

If i search for "recover product key" your site is on teh first page also at the bottom is a youtube link saying
How to Recover a Windows Product Key for Windows using 'KDT Soft. Recover Product Key' NOTE: Works with all versions of Windows and Office ...

Your page / links to you appear twice!

I honestly cant see how you could be MORE on the front page..

But then again google do tailor results for each person now. So while your on front page for me, you could be page 8000 for the next guy.

Hi there,

Yes its the case for me too, however, both those sites are third-party. CNET and obviously youtube. It is not until the second page of results where potential customers see my website, which is ultimately the page where they can buy the product from.

I am thinking of writing a few 'press releases' anyway. Maybe that could provide a little attention in the meantime.

--- Ohh, just to add.. I am thinking of redesigning my website. I've always wanted to make my website look a bit more professional, but have never done it as its been doing too well and I didn't want to distrupt anything.

see this thread > http://www.webmaster-talk.com/websit...ml#post1014282

Do you think if I re-designed my website that it would be likely to help or hinder my Google search results? I am also looking at perhaps re-writing the product descriptions on my website. Again though, I am very worried changes will massively effect my website.

Thanks again for any replies.

**WebhostGIANT-Rob** · 04-28-2010, 03:52 AM

Quote:

Quite simple, the "other sites" are more "important" than yours

Or your competitors are more active with their SEO efforts

**Sierra Charlie** · 04-28-2010, 09:00 AM

Quote:

Originally Posted by karltalbot

Hi Chris, thanks again for your reply.

A site redesign can sure help especially to address bounce rate if you've been seeing it before.

Do engage in some promotion. I don't think that it would be a Herculean task especially since you've been in the business for a while. If you happen to know authoritarian sites and people, do ask for a link back to you. It can help a lot and on the other hand I expect your competition to rank based on a lot of junk. So you can give them a run for their money.

Hope this helps. Check out some resources to see what you can do to improve things.

Wish you luck.

**perseadrian** · 05-16-2010, 05:14 PM

You should submit your product to website contains in that list http://padsites.asp-shareware.org/ . If your software it's useful you will gain a lot of visitors.

**nayes84** · 05-16-2010, 07:23 PM

Quote:

Originally Posted by perseadrian

You should submit your product to website contains in that list http://padsites.asp-shareware.org/ . If your software it's useful you will gain a lot of visitors.

I don't think so because tones of people submit new software every day