They are pretty much the same thing when all is said and done.
You cannot build a presence that is perceived as authoritative with getting the name widely known.
You don't think that Wordpress became de rigeur "blogging tool" by NOT having their name linked in every blog using their software.
People, companies and products become "famous" by advertising their presence and making others know how good they are.
Having a name (linked) on your product is a way of saying "Look, this person uses this product)
Have you never wondered why the manufacturers name is upside down on a laptop lid?
Why do sports wear makers put their logo highly visible?
IF you want your product to be successful then you can't be embaressed or shy about publicising it!
Many, many people will fall over themselves to say how bad it is, but very few will say how good it is, YOU have to do that.
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A foolish consistency is the hobgoblin of little minds
Thought for today:- Is SEO the only industry where all the cowboys are Indians?
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