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An example of a White Hat SEO technique, as opposed to a black hat technique would be Backlink generation (White Hat), as opposed to link farming (Black Hat). Backlink generation is a process / set of techniques where some truly interesting and highly relevant content is created and then it is posted online. If the content is good, people will naturally share it with others, and thus the link is propagated across the web. Link farming, on the other hand, is the unethical practice of creating a group of sites, and then hyperlinking them all to one another, with no regard for relevancy. Backlink generation can be a very healthy way to increase the popularity of your site, while link farming will risk your website and your business through search engine penalties and the poor results of receiving non-relevant traffic.
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