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If only Google counts as a traffic source?
Old 07-30-2010, 06:17 AM If only Google counts as a traffic source?
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Hi Friends,

I have a problem that I can't get my head around:

In my website’s niche, one relies only on Google as most customers pick one of the first five websites they find when searching.

In this context, to discuss traffic, one really only discusses the place one ranks on Google.

If: there is very little incentive for anyone to link in that is not affiliated with the product.

Then: one must create those links oneself. Right?

I write original content for the professional side of the industry.

Therefore my question is as follows:
a) Does having backlinks from a myriad of article submission websites help?
b) Is it OK, even if the links come from sites with the same content?
i.e; is duplicate content at the pages that link in to you OK?


If the answer to the two above q's is YES,

I would like to start writing one article a day and submitting it to every large/medium article submission site on the web.

Is this a bad idea?

Thanks for reading this,
I need to make a decision how I will proceed and, as you can probably tell I am a SEO-newbie, your help is immensely appreciated
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Old 07-30-2010, 06:52 AM Re: If only Google counts as a traffic source?
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Quote:
Is this a bad idea?
YES!!!!!!

From this point
Quote:
one relies only on Google
Onwards.
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Old 07-30-2010, 07:29 AM Re: If only Google counts as a traffic source?
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Good quality content regardless of how obscure it is will generate it's own backlinks, why put your own good quality work on other sites pointing at the original article?
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Old 07-30-2010, 07:52 AM Re: If only Google counts as a traffic source?
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Hi Chrishirst,

First off all, massive thanks for looking at my post and replying to it.

So having a lot of inbound links from article-pages relating to the topic of my website will not boost its rank on Google?

What would you say will increase the Google rank?

I have read a lot of your posts here and I think understand you message: it is about traffic, not google rank, and that having original and interesting content will allow you to get traffic.

My inexperienced counter argument/question is that it seems to me that some markets are different, or at least to some degree different, in the way that content is accessed and shared.

The problem that I have is that the nature of my market does not really allow me to do this; the share of professionals is simply so small that it does not constitute a base from which I can expect to generate back links. I have only "original content", but the way to promote that content is through Google: 99.9999..% of people that care about these keywords are customers that simply go onto the websites via google.

To highlight that problem: the other websites in my field seems to use only black-hat stuff: post bogus, low quality, malarkey in order to get links - and they are much higher than me. I want to create something better: by having articles that are original and interesting, rather than spam, I am not contributing to the spam-swamp that already exists for my field.

Again, thanks,

from your 31K something posts I can see you are (A) an authority on this subject and (B) you take a lot of time out to share you experience. Not trying to suck up, just be polite.

Last edited by Chris_123K; 07-30-2010 at 08:03 AM..
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Old 07-30-2010, 05:58 PM Re: If only Google counts as a traffic source?
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Chris it'll probably come down to you being creative in the content you create and how you go about promoting that content. If people in the same industry won't link to your content think about who might and tailor your content to those people. Then let some of those people know your content exists. No one has to link to your product. Create a blog around an idea related to the product or products you're offering and attract links to the blog. You link from your blog to the product.

You can also build some of the same low-quality links the spammy sites are getting too. I'm not suggesting you create spammy content or create spam networks, but you can always add a signature with a link to your forum profiles and submit your site to a few directories. Neither is going to push you to the top of the results overnight, but they are still links. If the competition has a lot of low quality links it's possible you'll need to also get a lot of low quality links to compete. That doesn't mean you have to use spammy methods.

For example my blog has reached a point where plenty of spammers steal the content and republish it shorty after I publish it. By making sure each post links back to other posts and pages on my site it generates some low quality links. Do those links help? Probably not much if they do at all? Do they hurt? Not at all. It's no work for me though and it's not anything spammy on my part. If some of those links help then good for me. If not no big deal.

Also participate in online communities in general, forums, Facebook, Twitter, etc. Not so much to get links, but to interact with real people who may decide to buy your product, tell others about it, link to it, etc. You say it's all about the first 5 results in search engines. That's probably because of how the way everyone in the industry treats it. If you can connect to those same people who are now searching you have a chance to get them to your site and by pass the search engine completely.
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Old 07-30-2010, 06:15 PM Re: If only Google counts as a traffic source?
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First off do NOT get carried away that the "home" page of your site needs tons of links, it probably doesn't.
Here's a thread/post that applies

Secondly relying on traffic form Search Engines is NOT a great business plan. It could disappear one day and your revenue has dried up and your "business" goes TU.

Forget what you think your competitors are doing (or not). Write your articles and PUT THEM ON YOUR SITE. Get links to those articles not just your home page

Make your thinking to be Search not Search Engines
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Old 07-31-2010, 05:06 AM Re: If only Google counts as a traffic source?
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Cheers guys, these two posts answered my question perfectly. I am very relieved.

To have two people that don't know a third help them out to this extents = bloody fantastic.

Thank you, so so so much,

You are gret people,


Chris
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Old 07-31-2010, 05:19 AM Re: If only Google counts as a traffic source?
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honestly, = amazing people
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Old 07-31-2010, 02:42 PM Re: If only Google counts as a traffic source?
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Originally Posted by chrishirst View Post
First off do NOT get carried away that the "home" page of your site needs tons of links, it probably doesn't.
Here's a thread/post that applies

Secondly relying on traffic form Search Engines is NOT a great business plan. It could disappear one day and your revenue has dried up and your "business" goes TU.

Forget what you think your competitors are doing (or not). Write your articles and PUT THEM ON YOUR SITE. Get links to those articles not just your home page

Make your thinking to be Search not Search Engines
While article submission can be a great way to boost rankings, you NEVER want to put all of your "link building" eggs in one basket. It should be but one of many methods you use to acquire links.

I try to write great content for my site... then shorter yet 100% unique versions of articles for submission primarily to EzineArticles. But your BEST content should always be reserved for and placed on your own site as Chris suggested.

The key to having successful link building campaigns is having great content to link to. It's the whole basis for what people like Eric Ward have been doing successfully for years. Without great content, it's hard to convince other webmasters to link to them.

I don't think search engines are going away anytime soon. Unfortunately, they are a necessary evil on the web... much better than their predecessors - directories. I doubt very seriously anyone is going to displace Google anytime in the next 5-10 years so it's probably wise to include Adwords and organic search results at Google as two top priorities in your marketing toolbelt.

But there are lots of other ways to drive targeted traffic (which is ultimately what every webmaster wants/needs) to your site... like CMP/CPC banner ads, social media, direct email, etc. So mix it up so that when one method stops working, you're not "caught with your pants down."
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Last edited by Social-Media; 07-31-2010 at 02:44 PM..
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Old 07-31-2010, 10:30 PM Re: If only Google counts as a traffic source?
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While I know that many people swear by article directories, I have to wonder at their truthfulness or, at the very least, their attention to detail.

Consider Ezine Articles, the biggest and most frequently mentioned article directory out there. Its front page has PR6, the first page of any give category might have a PR5, and almost every other page on the site is unranked, even the articles that are linked to from the front page. So the quality of your link from Ezine itself isn't great, if it's worth anything at all.

Now consider the syndication. Have you read the quality of the articles on article directories? They're horrible, rarely useful, and mostly serve as a way for people to try to get back links or affiliate links. Any website that syndicates content from an article directory isn't going to have a very large audience because it will be poor quality content throughout. As a direct correlation, they won't have high PageRank either, so any potential benefit you receive from them syndicating an article that has a link to you in it is minimal at best.

It looks like Ezine doesn't publish the number of views on their articles anymore (a smart move on their part), but when I checked a few months ago, the most popular articles had at most 1000 views. Now consider maybe (if you're lucky) a 10% click-through-rate. Is it worth your time writing the article?

I would 100% say, stay away from article directories. Write for your own site and make it bigger because those links count as backlinks as well and you can control them.
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Old 08-01-2010, 10:07 AM Re: If only Google counts as a traffic source?
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Originally Posted by Chris_123K View Post
Hi Friends,

I have a problem that I can't get my head around:

In my website’s niche, one relies only on Google as most customers pick one of the first five websites they find when searching.

In this context, to discuss traffic, one really only discusses the place one ranks on Google.

If: there is very little incentive for anyone to link in that is not affiliated with the product.

Then: one must create those links oneself. Right?

I write original content for the professional side of the industry.

Therefore my question is as follows:
a) Does having backlinks from a myriad of article submission websites help?
b) Is it OK, even if the links come from sites with the same content?
i.e; is duplicate content at the pages that link in to you OK?


If the answer to the two above q's is YES,

I would like to start writing one article a day and submitting it to every large/medium article submission site on the web.

Is this a bad idea?

Thanks for reading this,
I need to make a decision how I will proceed and, as you can probably tell I am a SEO-newbie, your help is immensely appreciated
I recently read a paper by a top marketer that concluded that might have been better entitled "Article Syndication That Ruined My Site". It took a forward thinking look at how, in test studies, article marketing had actually made the ranking of a particular set of websites drop considerably in the SERP's.

In their application, they we posting the article on their website and other article publishing site. At the end of a six month period, they evaluated the results and found the much of the websites in which they posted articles to were now outranking the site in which the intended to promote in the first place.

Analysts were split on why the sites have dropped in the SERPS. Some believed the higher authority article sites were actually just focusing their keyword topic and doing better as a result. The other half, were claiming that a duplicate content penalty was becoming the issue.

Personally, I feel that maybe its a combination of both as well as one another; 302 redirects. Directories have been notorius for using 302 redirects, which have been known to suck the search engine value from a website and apply its credits to the one causing the harm. Many believe this is actually undetectable, but I have built a 302 detection tool several years ago. Although I cannot tell if it preventing leeching, I did however see an increase ranking for related sites.

So in answer to your question, is that there are a alot of factors involved and there is not specifically a one answer to your set of questions.
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