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Domain Authority is a product of your site's back link profile (but I'm sure Chris knows that... I think that was a "setup" question! LOL)
Some common definitions:
- an accepted source of information, advice, etc.
- an expert on a subject
Sites with LOTs of inbound links from LOTS of sites to LOTS of pages on the site are seen as being an authority. Sites with the same number (LOTS) of inbound links where most all of those links are pointing to the home page are not seen as much less of an authority.
If you think about what an authority is, it's someone who knows a LOT about a particular topic. Since sites are typically about a particular niche and since each page on a site should be targeting a different keyword phrase (i.e. should be about a different topic within that niche) then having lots of links to lots of pages from lots of other sites implies that lots of webmasters think your site is a great reference for lots of topics in its niche. In other words, it is an authority.
Just having a huge mega-site with lots of pages does NOT make a site an authority. It's having other sites on the web giving lots of those pages their vote with a citation/link that makes a site an authority.
Last edited by Social-Media; 09-09-2010 at 06:30 PM..
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