I haven't really used it, although Google Analytics has some basic data of this sort built in. But it's more useful for ad placement - optimizing your Adsense, that sort of thing. It really has very little to do with SEO.
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We have used heat map before but not those you have mentioned.
I forgot the software's name. But we had a testing on it. Testing
which page has a problem (opinion) and which are commonly clicked by the
visitors.
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