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I think both are has it's own important in SEO. Press release, news release, media release, or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Article Submission is the best to get contextual link. Article Submission have the more importance in gogle's algorithm because first your giving the authentic content and second the promotion of the product which can very much helpful for the visitors.
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