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I will say a easily overlooked problem.
Research and update content
First and foremost task is to identify key words, through these keywords, the client can use the search engine to find your products and services, the following is a link to confirm keyword tools:
There are other tools, you can find themselves, and then use one or a few for you.
In general, can not be limited to a few search terms, but the more you search, you can find the resources more, if time allows, may also need further explored.
Keep in mind a very important thing is: GOOGLE search on more than half are unique.
You need to create a page for each keyword, which may mean creating a lot of pages. When based on your keyword content pages created with after, there are many things to do, these things are going to browse and search engines to determine what your page is about based on the content, they include:
Import link text
Title Tag
Topic Tags
META tags
The remaining contents of the site
URL
... ...
Each of the elements above are an opportunity to tell the search engines what your page is about respect - but if you do too, you miserable, will be punished. Simple rule is, if it looks and reads OK for most people, then no problem.
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not forgetting to add some spammy sig links
