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The most obvious advantage of having an older website is that the site may have been added to the major search engines prior to the advent of paid inclusion or paid listings, and has thus been Grandfathered into the search engine databases without having to pay. In the beginning, it was quick, easy, and free to get your site listed in Yahoo!, even in more than one directory. Not any more. Within the LookSmart system, Grandfathered commercial sites can have several if not tens or hundreds of individual pages listed for free. This gives them an obvious advantage over new sites trying to gain a foothold in a directory which follows the one-business, one-listing rule for the most part, and which charges a fee for each page added as well as a fee for each click-through to your website. There was even a time when you could email GoTo.com "now known as Overture.com" and get your site listed for free on their search engine. As each of the major search engines moved to requiring a fee for listing your site, they each stood by their original content providers us old webmasters.
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