On-page factors in backlink profile analysis
When investigating backlink profiles, it’s vital to look at the pages that contain (or will contain) the link. Link builders consistently cited on-page analysis as a crucial element of backlink profile analysis.
- Link embedded within relevant content that discusses link target
- Title, headers, and content to see if the theme of the page is on topic
- Text surrounding the link
- Does the link appear paid or given freely, by editorial choice?
- Does the page rank for its title?
- Spam content in comments
- The anchor text of the link
- Page linked from other external websites
- Proximity of the page to the root location
- How well the page is linked to from within the website
- The URL being Linked To (home page or deep)
- Location of the link (on the page)
- Number of outbound links on the page
- Page Content (topic and amount)
- Page back links
- Page cache date
- Pagerank
- Quality of outbound links
- Logical, appealing page layout
- Page is bot-readable
- Title and HX tags present?
- Content buried under CSS and javascript?
- Important page on the site vs. a throw-away blog post
- Can you add directly to the discussion
- Excessive advertising
- Intent
- Excessive links from link directories or blogrolls
- Excessive links from links.PHP pages
- Duplicate links on the same page
Last edited by chrishirst; 12-28-2010 at 08:36 AM..
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