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Could not disagree more with the "do more article marketing". It is an ok way to get cheap backlinks, but once your website is indexed, really you are only going to be able to control for links that have "article directory" in the anchor.
I would say first, educate your writers to link to their articles, how to use the right titles etc. Try to police for original content. Encourage your writers to write for traffic, ie writing about topical stuff not just how to get rich quick.
Then try to get featured in article directory listing website like directory critic.
Then try to make sure your website is optimised for tags etc.
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