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Yes start with the meta tags/title tag, and add your main keyword you wish to target for your website at the begining. For example, if you have a dog training website, then your first word in the title tag should be dog training, and the same for the description and keyword tags.
Dog training should always be the first to appear. Also try and optimize each page for one keyword only and not multiple keywords, this will bring you the best results for positioning and pagerank with google for sure.
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