SEO Tycoon

**Roger Fred** · 03-01-2011, 11:16 AM

Most of the time I hear from SEO professionals about landing pages? Can you tell me what is landing page? What’s the difference between a Home Page and a Landing Page?

**edgray** · 03-01-2011, 11:24 AM

the homepage is generally the index.html (or .php etc) of a domain:

www.domainname.com/index.html

though for various reasons it could be in a sub folder etc that the viewer gets forwarded to. It is the first page a user sees when they enter a domain.

a landing page is different. A landing page is often used in conjunction with a marketing campaign, it might contain a specific sales pitch, for example, or a special offer, and could be linked to from an advertising campaign, for example.

So, company A might be advertising on Google a special offer, so they would construct a page with that specific offer, and they can easily track conversion rates etc from this page. It could reside anywhere on the domain:

www.domainname.com/offers/special-offer.html

Read more info here:

http://en.wikipedia.org/wiki/Landing_page

**francis84** · 03-01-2011, 07:43 PM

Home page is simply your index page. Landing page can be any page of your website; index page or inner pages.

**full house** · 03-01-2011, 08:13 PM

home page can also be your landing page depending on your prepared page, eg, for a specific product its better to create a landing page like domain/product...
landing page is the page where you rank and users will drive to that page.

**yourmobisite** · 03-02-2011, 04:45 AM

Hello.

A home page is the page people land on when they go to your main URL. A landing page is the page people land on when they click on the link.

**Mellowman** · 03-02-2011, 02:42 PM

Another side note: For simple websites Landing page and Homepage may be same, but for websites that have had SEO work or are a bit more advanced they are seperate