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Difference between a Home Page and a Landing Page?
Old 03-01-2011, 11:16 AM Difference between a Home Page and a Landing Page?
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Most of the time I hear from SEO professionals about landing pages? Can you tell me what is landing page? What’s the difference between a Home Page and a Landing Page?
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Old 03-01-2011, 11:24 AM Re: Difference between a Home Page and a Landing Page?
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the homepage is generally the index.html (or .php etc) of a domain:

www.domainname.com/index.html

though for various reasons it could be in a sub folder etc that the viewer gets forwarded to. It is the first page a user sees when they enter a domain.



a landing page is different. A landing page is often used in conjunction with a marketing campaign, it might contain a specific sales pitch, for example, or a special offer, and could be linked to from an advertising campaign, for example.

So, company A might be advertising on Google a special offer, so they would construct a page with that specific offer, and they can easily track conversion rates etc from this page. It could reside anywhere on the domain:

www.domainname.com/offers/special-offer.html

Read more info here:

http://en.wikipedia.org/wiki/Landing_page
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Old 03-01-2011, 07:43 PM Re: Difference between a Home Page and a Landing Page?
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Home page is simply your index page. Landing page can be any page of your website; index page or inner pages.
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Old 03-01-2011, 08:13 PM Re: Difference between a Home Page and a Landing Page?
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home page can also be your landing page depending on your prepared page, eg, for a specific product its better to create a landing page like domain/product...
landing page is the page where you rank and users will drive to that page.
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Old 03-02-2011, 04:45 AM Re: Difference between a Home Page and a Landing Page?
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Hello.

A home page is the page people land on when they go to your main URL. A landing page is the page people land on when they click on the link.
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Old 03-02-2011, 02:42 PM Re: Difference between a Home Page and a Landing Page?
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Another side note: For simple websites Landing page and Homepage may be same, but for websites that have had SEO work or are a bit more advanced they are seperate
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