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Longtail keywords are less-competitive, so you get get good ranking easily. And longtail keywords also bring you more visitors from target market, it will raise converting rate.
However, short tail keywords can bring larger basic number of visitors, more visitors means more opportunities, and if your website has some short tail keywords in certain market get good ranking, you'll get reputation, and for e-marketing, good reputation is priceless.
In a word, if got enough time and resources, short tail keywords will be more beneficial, if not, find those low competetion long tail keywords will be a good choice.
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Last edited by StoneWilson; 03-16-2011 at 08:02 AM..
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