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I use Google Keyword Analysis and Traffic Estimator to determine how aggressive a certain keyphrase is. They are based off advertising statistics, and Google Keyword Analysis is archived data. So Traffic estimator gives a bit more accurate, current ideas of how aggressive a market is for a certain keyphrase.
I use that, and I just do searches with specific locations and zip codes for when google sorts based of geo. I also run their sites through keyword density tools to see how often they are using certain phrases.
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